Advertise in the Standard.
Our readers come here to make decisions: about policy, about capital, about where the economy is heading next. Placing a brand in that context is a different proposition from buying impressions.
Professional
Bankers, analysts, civil servants, lawyers and founders
Six sections
Politics, Economy, Metro, World, Opinion and Spotlight
Daily
Published every day, with weekly analytical recaps
Nigeria and abroad
Domestic readership with a substantial diaspora tail
Commercial formats
Display
Considered placements on the front page, section fronts and article pages. We cap the number of units competing for attention on any single page, because a cluttered page serves nobody, least of all the advertiser.
- Front page leaderboard
- In article units
- Section front placements
Newsletter sponsorship
A single sponsor per edition, positioned inside the briefing rather than wrapped around it. Our list opens because the edition is worth opening.
- Sole sponsor per send
- Copy matched to editorial register
- Per send performance reporting
Spotlight partnerships
Sustained association with our Spotlight section, where the paper examines institutions and enterprises shaping the Nigerian economy. Participation buys placement, never a verdict.
- Section level association
- Editorially independent by design
- Clearly disclosed to readers
Syndication and licensing
Republication rights for newsrooms, platforms, universities and research institutions that want Standard reporting in front of their own audiences.
- Article and series licensing
- Data and graphics licensing
- Institutional terms available
The wall between commerce and copy
Undertakings
- Every commercial placement is labelled plainly and accurately
- Sponsored copy is produced to the same craft standard as our reporting
- Performance is reported honestly, including when a campaign underperforms
- Creative is protected from clutter by strict per page unit limits
Not available at any price
- Influence over what the newsroom covers, or how
- Advance sight of an article, or notice that one is coming
- Suppression or removal of accurate reporting
- Reporter bylines attached to commercial material
Request the rate card
Tell us the audience you need to reach and the outcome you are measuring. We will return audience figures, available inventory and a proposal scoped to the budget in front of you.
All commercial arrangements are subject to our editorial standards.